3 years ago, an idea that started as a spark in Gujarat, glowed in no time into light and has today reached the adjoining states of Maharashtra and Rajasthan to spread the bright light of technology and convenience to the lives of the farmers of these 3 states. Today, farmers of these states have been empowered to overcome the challenges related to purchase of agri-inputs required for their farming needs.
AgroStar, through its direct to farmer m-commerce platform has become the preferred choice of farmers as it addresses the exact concerns of our farmers and helps them to get the necessary farm inputs with great ease. Farmers have been able to enjoy the advantages of convenience through the services provided by AgroStar. The biggest advantage that farmers have been enjoying from AgroStar has been the availability of quality products, transparency in the entire ordering and receiving experience and convenience through doorstep delivery of the agri-inputs required by them. As for technology, the AgroStar Android app helps farmers with access to a catalog of agri-inputs like seeds, crop care and protection products and the hardware products required by them, all with the play of fingers tapping and scrolling through the app, in their homes or in their farms.
Today is a day of celebration for our Maharashtra Call Centre of AgroStar, as they complete a year of starting operations. While the celebrations of this milestone are in full swing, our journey has been quite an eventful one. When the expansion from Gujarat to Maharashtra and Rajasthan was planned, the Maharashtra Call Centre started off humbly with all of 7 Customer Service Representatives. The farmers of Ahmednagar, Pune, Latur and Beed were the main actors when the story began. The typical challenges we faced included spreading awareness about AgroStar in Maharashtra, understanding the requirements of the farmers here, overcoming the challenges of delivering the goods to the farmers and procuring the products that the farmers want.
We had faced all of it when we had started in Gujarat and so we knew how to address it, albeit faster than expected this time. Strategically, while we began our relation with the farmers of Maharashtra by making available Tarpaulin sheets, pumps and crop nutrients of well known brands like Mahindra, Kisankraft, Spraywell, Honda SHPL, UPL, Dhanuka and Hi-field, within a year’s time, our platform now provides seeds of best known agri-brands like Mahyco, Kaveri, Nuziveedu, Seminis and Nunhems too, to name a few.
With over more than 1,50,000 missed calls serviced in this last one year, by our Maharashtra Call Centre, the journey has just begun. We now move forward with greater pace with the booster that we’ve received in form of the trust shown in AgroStar by the farmers.
Backed by Technology and Innovation, we dream to reach the doorstep of every farmer in the country as we promise “Unnati Aapke Dwaar” with endless efforts, to make a difference to the lives of the farmers and to India.
Congratulations Team Maharashtra! Great going!
Originally Posted on Linkedin Blog
Author: Asha Panicker, Manager – Content at AgroStar