Success stories have to be shared, for they motivate people inside to continue working hard with the same undying passion that helps the company reach the next levels of success. These stories shared outside also motivate people, to believe in what they’ve started and it encourages them to strategize better and work harder.
Here are some excerpts from the article about AgroStar, published in today’s city edition of Sakal, a Marathi daily that ranks among the top 10 language dailies of India.
Farmers in India, have to travel roughly 3 to 20 kms to buy quality seeds, fertilizers and other farm inputs that are required. Today, the same farmers get all their agri-input requirements delivered at their doorstep, thanks to the solutions based approach driven by AgroStar. Assured quality products, genuine bills with each delivery, call centers accessible through a mere missed call and crop specific agri information are the top line features of AgroStar.
Ever since the introduction of What’s App, when farmers also started using it, AgroStar started getting enquiries from farmers asking for a mobile app. With a lot of user experience research and analysis, the dedicated technology team at AgroStar developed an Android application that today is a one stop shop for all the solutions provided by AgroStar and it has been helping farmers with a better today and assures a brighter future.
One of the best solutions provided by AgroStar is the availability of a panel of agronomy experts who continuously provide assistance to farmers for all queries they have with farming. The agronomy panel advises on diverse topics like changing crop patterns in a region to advice on fertilizers and nutrition requirements needed for a crop type. AgroStar has been successfully providing many time-saving, cost saving and multi-beneficial solutions for the benefit of the farmers in India.
A personalized touch and a wow experience is what AgroStar truly believes in. The dedicated calls centers in Ahmedabad for the state of Gujarat, in Pune for the state of Maharashtra, and a call center in Jaipur for Rajasthan, consists of professionals with an educational background in Agriculture, from distinguished universities of India. Due to the relentless efforts of these teams, farmers today need not depend on middlemen for their requirements as they can confidently bank on AgroStar.
As on date, AgroStar has received more than 20 lakh missed calls from the three states of Gujarat, Maharashtra and Rajasthan. The Digital India initiative rolled out by the current Government has enabled the availability of smart phones and internet even in the remote rural areas of India. Strongly equipped with technological expertise in-house and due to the benefits of the Digital India initiative, AgroStar has been able to spread its usefulness to farmers with ease.
With so much more to be done, the journey has just begun. Agri-Intelligence solutions, digital disease-pest diagnostic tool to increase the yield of crops and analytics and data science backed solution recommendations for farmers to increase yields are just some of the initiatives in the pipeline. The vision is to bring a phenomenal change to farming in India and change the lives of farmers for good.
Originally posted on Linkedin Blog
Author: Asha Panicker, Manager – Content at AgroStar
3 years ago, an idea that started as a spark in Gujarat, glowed in no time into light and has today reached the adjoining states of Maharashtra and Rajasthan to spread the bright light of technology and convenience to the lives of the farmers of these 3 states. Today, farmers of these states have been empowered to overcome the challenges related to purchase of agri-inputs required for their farming needs.
AgroStar, through its direct to farmer m-commerce platform has become the preferred choice of farmers as it addresses the exact concerns of our farmers and helps them to get the necessary farm inputs with great ease. Farmers have been able to enjoy the advantages of convenience through the services provided by AgroStar. The biggest advantage that farmers have been enjoying from AgroStar has been the availability of quality products, transparency in the entire ordering and receiving experience and convenience through doorstep delivery of the agri-inputs required by them. As for technology, the AgroStar Android app helps farmers with access to a catalog of agri-inputs like seeds, crop care and protection products and the hardware products required by them, all with the play of fingers tapping and scrolling through the app, in their homes or in their farms.
Today is a day of celebration for our Maharashtra Call Centre of AgroStar, as they complete a year of starting operations. While the celebrations of this milestone are in full swing, our journey has been quite an eventful one. When the expansion from Gujarat to Maharashtra and Rajasthan was planned, the Maharashtra Call Centre started off humbly with all of 7 Customer Service Representatives. The farmers of Ahmednagar, Pune, Latur and Beed were the main actors when the story began. The typical challenges we faced included spreading awareness about AgroStar in Maharashtra, understanding the requirements of the farmers here, overcoming the challenges of delivering the goods to the farmers and procuring the products that the farmers want.
We had faced all of it when we had started in Gujarat and so we knew how to address it, albeit faster than expected this time. Strategically, while we began our relation with the farmers of Maharashtra by making available Tarpaulin sheets, pumps and crop nutrients of well known brands like Mahindra, Kisankraft, Spraywell, Honda SHPL, UPL, Dhanuka and Hi-field, within a year’s time, our platform now provides seeds of best known agri-brands like Mahyco, Kaveri, Nuziveedu, Seminis and Nunhems too, to name a few.
With over more than 1,50,000 missed calls serviced in this last one year, by our Maharashtra Call Centre, the journey has just begun. We now move forward with greater pace with the booster that we’ve received in form of the trust shown in AgroStar by the farmers.
Backed by Technology and Innovation, we dream to reach the doorstep of every farmer in the country as we promise “Unnati Aapke Dwaar” with endless efforts, to make a difference to the lives of the farmers and to India.
Originally Posted on Linkedin Blog
Author: Asha Panicker, Manager – Content at AgroStar